Social Marketeer

Action Zwaagdijk

What is required?

  • Bachelor or acadamic diploma
  • 4 years of experience in Social Media and/or Digital Marketing
  • Knowledge of Social Media Systems, such as Engagor or Coosto
  • Knowledge of the French market is an advantage
  • Knowledge of 'responsive design'

What will you get?

  • €3,300 - €4,100 gross p/m
  • 38 hour workweek
  • 24 vacation days
  • No work on the weekend (reachable by phone on an incidental basis)
  • Training on the job and training through Action L&D programs

What will you do?

  • 30% Content planning
  • 20% Analyzing results
  • 10% Contact with agencies
  • 10% Post advertisements
  • 10% Internal meetings
  • 10% Campaigns
  • 10% New/other products

This vacancy has been created based on interviews with employees to help you get a realistic preview of the job.

Vacancy

As Social Marketeer you are responsible for all Actions’ social media channels. On a daily basis you are engaged using relevant content to reach users and (potential) clients and convince them of the added value of Action through relevant content. Furthermore, you set up paid campaigns in collaboration with a social media agency.  In this way, you ensure that the target group is reached through relevant content on relevant channels and you then analyze the results after accordingly.

You cooperate with colleagues of the Digital team, which consists of two social media specialists, online marketeers, email marketeers, a digital project coordinator and a data analyst.

 

Calendar

Social Media Specialist
Laura de Man

I enjoy the variety in my work. On an enjoyable day I visit the agency we work with to discuss the media plan for a campaign. Then I go back to the office to define which creations we need for the different channels.

On a less enjoyable day I do a lot of routine work and I am ruled by meetings and numbers that have to be documented.

  • 08:00
  • 09:00
  • 10:00
  • 11:00
  • 12:00
  • 13:00
  • 14:00
  • 15:00
  • 16:00
  • 17:00
  • 18:00
    • Update mail
    • Standup
    • Look at figures from last week
    • Prepare organic figures for online consultation
    • Check copy social posts
    • Lunch
    • Look at figures of the paid ads
    • Select images for new campaign
    • Input new campaign
    • Round trough test shop
    • Post Facebookads
    • Visit social media agency
    • Request input from the buying team
    • Lunch
    • Discuss media campaign plan
    • Meeting Facebook Poland
    • Check copy social
    • Call with social agency for a new Instagram concept
    • Delivery of products from social media agency
    • Meeting about lagging products
    • Meeting about next week's content planning
    • Analyze newsletter results
    • Meeting about new campaigns and creatives
    • Final copy check
    • Translation check
    • Meeting about the WK-final ads
    • Provide input for content planning

Firsthand experience

You want to make students enthusiastic about buying products for the new school year. What do you do?

Through marketing you are informed that in the past a campaign was set up called ‘Cool to School’. You receive textual and visual content from the marketing team and forward this to the performance agency that Action collaborates with. You explain what the intention is and they create a media plan. You send the final plan to the social media agency that Action collaborates with. In this case, Snapchat is a relevant channel as it covers the target group. Accordingly a concept will be developed and the social media agency will create a Snapchat video. The performance agency will take care of running the campaign and analyzing the results. A campaign usually runs two to three weeks. Every Monday, we discuss the results we received from the performance agency with the Digital team. Then we assess where we stand in terms of targets and budgets and make possible adjustments. You can then see that the target group has been set too specifically and make subsequent adjustments. In this case, it is important to consider the target group. Boys usually buy school supplies last-minute. The first campaign can then focus more on girls who want to personalize and ‘pimp’ their diary. The second campaign can focus on teenagers (both boys and girls) and parents.

Growth

The Action Academy offers diverse training modules through which you can further develop yourself. Programs are offered in-house for example in the field of leadership, communication, Excel and project management. In addition, external development and/or training possibilities are open for discussion. In this role you can specialize in Digital and Data focused marketing. Depending on your ambition you can also have other digital poistions.

Social Marketeer
Senior Social Marketeer

Working at Action

In 1993, two entrepreneurs opened a shop in Enkhuizen with the idea of offering a wide range of products at the lowest posssible price. That is what Action still does: making a difference by offering a surprising, ever changing range of products at a low price. Action has more than 1,300 shops in seven countries with more than six million customers per week and is a fast-growing non-food discounter in Europe.
  • International HQ in Zwaagdijk
  • Active in 7 countries
  • 36% / 64%
  • Average age 36
  • 17.147 employees in NL
  • 50.000 employees worldwide

Colleagues

Maudy (33) - Product Owner

Why did you decide to work for this company?
Because I liked the Action brand name and the shops. In addition, it was clear that digitally Action was a fledgling company and I thought it would be a great challenge to contribute to building up the company. A sort of start-up within a large existing organisation.

What was your previous job?
Product Owner at the online supermarket Picnic.

What do you do in your spare time?
Doing fun things outdoors.

Laura de Man (30) - Social media specialist

Why did you decide to work for this company?
Prior to this, I also worked in retail and that really appeals to me. I was ready for a challenge and wanted to work for a large company. I like the fact that Action has so many plans for digital growth.

What was your previous job?
Social media marketeer bij CoolCat.

What do you do in your spare time?
I love to discover new restaurants in Amsterdam, sports and traveling.

Sylvia Appelman (26) - E-mail marketeer

Why did you decide to work for this company?
I found it really interesting to work on the next steps Action want to take in digital development. It quite soon became clear to me that there is a lot more to develop and I wanted to be part of this challenge. A company with dedicated people where every day is different and to add to that it’s just round the corner for me.

What was your previous job?
Social Media Specialist at Geheim van de Smith.

What do you do in your spare time?
I like sports; I bootcamp and football a lot.

Richard Lendvai (51) - Manager IT Projects & Portfolio

Why did you decide to work for this company?
The energy at Action is tangible. Everyone is busy but at the same time they take time to help you, it’s a people company. Action has great ambitions and there are numerous energizing challenges on the portfolio.

What was your previous job?
End responsible for a company in the broadcasting industry.

What do you do in your spare time?
I love running and cycling. I also like going out and eating with friends.

Jens Burgers - IT Director

Why did you decide to work for this company?
I love working in a fast changing environment. Because Action is growing so rapidly the processes , organisation and supporting technology have to be continuously adapted. In this job, I am responsible for determining and carrying out the IT strategy. In particular, I found the entrepreneurial spirit and sense of purpose appealing.

What was your previous job?
Director Customer Center for Public and Health at Atos Benelux and the Nordics.

What do you do in your spare time?
I enjoy taking pictures, skiing and enjoying culinary delights.

Bart Sikkema (34) - Digital Marketing Manager

Why did you decide to work for this company?
Wonderful challenge to set up the digital services within Action. A start-up within the fastest growing retailer in Europe.

What was your previous job?
Digital Shaper at Applified.

What do you do in your spare time?
I like sports, traveling, listening to music.

Interesting job?