Web Content Specialist

Web Content Specialist

Action Zwaagdijk

What is required?

  • Bachelor diploma
  • Experience with content and online marketing
  • Experience with Google Analytics
  • Implement communication strategies via online channels

What will you get?

  • €3,300 - €4,100 gross p/m
  • 38 hour workweek
  • 24 vacation days based on 38 hours
  • No work on the weekend (reachable by phone on an incidental basis)
  • Training on the job and training through Action L&D programs

What will you do?

  • 40% Set up web pages
  • 20% Advice Buying department
  • 15% Collect information about products
  • 25% Internal meetings

This vacancy has been created based on interviews with employees to help you get a realistic preview of the job.


As Web Content Specialist you create the design and write the content for Actions’ webpages. You assess which products are put next to each other, how and on which page. All with the goal of selling as many products as possible. You regularly coordinate with the procurement department to discuss how the products of Action can be placed on the website in the best way. You are ultimately responsible for the pages you create. Action’s digital department needs to grow significantly in the upcoming years and together with the Digital Team you are responsible for this.


Manager Web
Mirjam van Eden

A day is enjoyable when you have a lot of variety and you complete numerous tasks. You finish a webpage and everyone is satisfied with it.

A day is less enjoyable when there is a problem with a webpage and it takes a lot of time to working on this. As a result, you don’t have enough time for your regular work.

  • 08:00
  • 09:00
  • 10:00
  • 11:00
  • 12:00
  • 13:00
  • 14:00
  • 15:00
  • 16:00
  • 17:00
    • Update mail + coffee
    • Stand up
    • Buyer meeting
    • Collect product information
    • Lunch
    • Data analyzis
    • Update mail
    • Update mail + coffee
    • Stand up
    • Brainstorm with Product Owner
    • Marketing moment
    • Lunch
    • Meeting with buying team
    • Create campaign page
    • Update mail + coffee
    • Stand up
    • Meeting customer
    • Lunch
    • Create campaign page
    • Update mail
    • Update mail + coffee
    • Stand up
    • Collect information
    • Team meeting
    • Buying meeting
    • Write plan
    • Update mail

Firsthand experience

A new private label is going to sell products and want to advertise through the website. You need to set up a page therefor. How do you proceed?

First, you analyze the products. You ensure that you gain insights in to what exactly needs to be sold. You look at who the target group exactly is and the type of product. You also have a meeting with the owner of the private label and ask them about the products and everything else involved. You also ask what you exactly want to communicate with the products, if they wish to have certain pictures and videos and which products are the most important. Furthermore, you investigate what competitors are doing with these types of products.

Subsequently, you sit down with data analysts of Action to see whether data is available of comparable products. You want to know whether there are good proven search terms and if you can use these in your text.

Accordingly, you create a design of how you would like it to be. You check whether you have all necessities. It could be, for example, that you are still missing pictures. You set up a plan and propose this to the stakeholders.


The Action Academy offers diverse training modules through which you can further develop yourself. Programs are offered in-house for example in the field of leadership, communication, Excel and project management. In addition, external development and/or training possibilities are open for discussion. In this role, you can specialize in marketing with the focus on digital and data. Other roles within the digital team are also possible.

Web Content Specialist
Senior Web Content Specialist

Working at Action

In 1993, two entrepreneurs opened a shop in Enkhuizen with the idea of offering a wide range of products at the lowest posssible price. That is what Action still does: making a difference by offering a surprising, ever changing range of products at a low price. Action has more than 1,300 shops in seven countries with more than six million customers per week and is a fast-growing non-food discounter in Europe.
  • International HQ in Zwaagdijk
  • Active in 7 countries
  • 36% / 64%
  • Average age 36
  • 17.147 employees in NL
  • 50.000 employees worldwide


Maudy (33) - Product Owner

Why did you decide to work for this company?
Because I liked the Action brand name and the shops. In addition, it was clear that digitally Action was a fledgling company and I thought it would be a great challenge to contribute to building up the company. A sort of start-up within a large existing organisation.

What was your previous job?
Product Owner at the online supermarket Picnic.

What do you do in your spare time?
Doing fun things outdoors.

Laura de Man (30) - Social media specialist

Why did you decide to work for this company?
Prior to this, I also worked in retail and that really appeals to me. I was ready for a challenge and wanted to work for a large company. I like the fact that Action has so many plans for digital growth.

What was your previous job?
Social media marketeer bij CoolCat.

What do you do in your spare time?
I love to discover new restaurants in Amsterdam, sports and traveling.

Sylvia Appelman (26) - E-mail marketeer

Why did you decide to work for this company?
I found it really interesting to work on the next steps Action want to take in digital development. It quite soon became clear to me that there is a lot more to develop and I wanted to be part of this challenge. A company with dedicated people where every day is different and to add to that it’s just round the corner for me.

What was your previous job?
Social Media Specialist at Geheim van de Smith.

What do you do in your spare time?
I like sports; I bootcamp and football a lot.

Richard Lendvai (51) - Manager IT Projects & Portfolio

Why did you decide to work for this company?
The energy at Action is tangible. Everyone is busy but at the same time they take time to help you, it’s a people company. Action has great ambitions and there are numerous energizing challenges on the portfolio.

What was your previous job?
End responsible for a company in the broadcasting industry.

What do you do in your spare time?
I love running and cycling. I also like going out and eating with friends.

Jens Burgers - IT Director

Why did you decide to work for this company?
I love working in a fast changing environment. Because Action is growing so rapidly the processes , organisation and supporting technology have to be continuously adapted. In this job, I am responsible for determining and carrying out the IT strategy. In particular, I found the entrepreneurial spirit and sense of purpose appealing.

What was your previous job?
Director Customer Center for Public and Health at Atos Benelux and the Nordics.

What do you do in your spare time?
I enjoy taking pictures, skiing and enjoying culinary delights.

Bart Sikkema (34) - Digital Marketing Manager

Why did you decide to work for this company?
Wonderful challenge to set up the digital services within Action. A start-up within the fastest growing retailer in Europe.

What was your previous job?
Digital Shaper at Applified.

What do you do in your spare time?
I like sports, traveling, listening to music.

Interesting job?