E-mail Marketeer

Action Zwaagdijk

What is required?

  • 3 years of experience as E-mail Marketeer
  • Experience with Google Analytics
  • Experience with Copy Writing
  • Knowledge of 'Selligent' is an advantage
  • Fluent in Dutch and English

What will you get?

  • €3.300 - €4.100 gross p/m
  • 38 hour workweek
  • 24 vacation days based on 38 hours
  • No work on the weekend (reachable by phone on an incidental basis)
  • Training on the job and training through Action L&D programs

What will you do?

  • 10% Content and product alignment
  • 50% Format mailings
  • 10% Analyzing mailings
  • 10% Analyzing new subscribers
  • 10% Internal meeting
  • 10% Brainstorm about new ideas and actions

This vacancy has been created based on interviews with employees to help you get a realistic preview of the job.


As E-mail Marketeer at Action you are responsible for the planning, layout and sending of e-mails to clients and for the growth of the database of email addresses. You take care of a correct translation of existing campaigns and promotions into mailings and also take care of the formatting and creating content. You spend a lot of time testing campaigns and analyzing and optimizing results. You collaborate closely with colleagues of the Digital Marketing team that consists of two email marketeers, online marketeers, social media specialists, a digital project coordinator and a data analyst.


E-mail marketeer
Silvia Appelman

During an enjoyable day I have a lot of meetings and notice that my input is being valued and that good results are achieved. Then I have come up with an A/B test and see that my set up works best.

During a less enjoyable day I have sent a mailing to the wrong target group. Then I need to do extra work to solve that resulting in other projects having to wait.

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Firsthand experience

It is summer and you want to respond to this through an email campaign. What do you do?

If you respond to the weather this will always be a last-minute mail. Besides, it is important that you check whether this also applies to other countries. If it is good weather, you can respond to relevant Action products, for example, focusing on water, holiday and beach fun. Then you have three subjects you can organize the email campaign on. Subsequently, you creatively think about an attractive subject line, relevant texts and nice visual content for the mailing. To realize this you look at the special offer pages on the website to determine which online products are relevant.

When the first set up is ready, you discuss with the other email marketeer if they have any additions. After that you get in touch with colleagues from the procurement department who are responsible for these products. You process their feedback and subsequently discuss with the marketing coordinators of other countries that we operate in. They take care of the translations and can determine whether this set up will work well in the countries they are responsible for. After sending the mailing, you analyze the results and discuss these on Monday during the weekly meeting with the team.


The Action Academy offers diverse training modules through which you can further develop yourself. Programs are offered in-house for example in the field of leadership, communication, Excel and project management. In addition, external development and/or training possibilities are open for discussion. In this role you can specialize in Digital and Data focused marketing. Depending on your ambition, you can also have other digital positions.

E-mail Marketeer
Senior E-mail Marketeer

Working at Action

In 1993, two entrepreneurs opened a shop in Enkhuizen with the idea of offering a wide range of products at the lowest posssible price. That is what Action still does: making a difference by offering a surprising, ever changing range of products at a low price. Action has more than 1,300 shops in seven countries with more than six million customers per week and is a fast-growing non-food discounter in Europe.
  • International HQ in Zwaagdijk
  • Active in 7 countries
  • 36% / 64%
  • Average age 36
  • 17.147 employees in NL
  • 50.000 employees worldwide


Maudy (33) - Product Owner

Why did you decide to work for this company?
Because I liked the Action brand name and the shops. In addition, it was clear that digitally Action was a fledgling company and I thought it would be a great challenge to contribute to building up the company. A sort of start-up within a large existing organisation.

What was your previous job?
Product Owner at the online supermarket Picnic.

What do you do in your spare time?
Doing fun things outdoors.

Laura de Man (30) - Social media specialist

Why did you decide to work for this company?
Prior to this, I also worked in retail and that really appeals to me. I was ready for a challenge and wanted to work for a large company. I like the fact that Action has so many plans for digital growth.

What was your previous job?
Social media marketeer bij CoolCat.

What do you do in your spare time?
I love to discover new restaurants in Amsterdam, sports and traveling.

Sylvia Appelman (26) - E-mail marketeer

Why did you decide to work for this company?
I found it really interesting to work on the next steps Action want to take in digital development. It quite soon became clear to me that there is a lot more to develop and I wanted to be part of this challenge. A company with dedicated people where every day is different and to add to that it’s just round the corner for me.

What was your previous job?
Social Media Specialist at Geheim van de Smith.

What do you do in your spare time?
I like sports; I bootcamp and football a lot.

Richard Lendvai (51) - Manager IT Projects & Portfolio

Why did you decide to work for this company?
The energy at Action is tangible. Everyone is busy but at the same time they take time to help you, it’s a people company. Action has great ambitions and there are numerous energizing challenges on the portfolio.

What was your previous job?
End responsible for a company in the broadcasting industry.

What do you do in your spare time?
I love running and cycling. I also like going out and eating with friends.

Jens Burgers - IT Director

Why did you decide to work for this company?
I love working in a fast changing environment. Because Action is growing so rapidly the processes , organisation and supporting technology have to be continuously adapted. In this job, I am responsible for determining and carrying out the IT strategy. In particular, I found the entrepreneurial spirit and sense of purpose appealing.

What was your previous job?
Director Customer Center for Public and Health at Atos Benelux and the Nordics.

What do you do in your spare time?
I enjoy taking pictures, skiing and enjoying culinary delights.

Bart Sikkema (34) - Digital Marketing Manager

Why did you decide to work for this company?
Wonderful challenge to set up the digital services within Action. A start-up within the fastest growing retailer in Europe.

What was your previous job?
Digital Shaper at Applified.

What do you do in your spare time?
I like sports, traveling, listening to music.

Interesting job?