Digital Platform Analyst

Vacancy closed

Digital Platform Analyst

Action Zwaagdijk

What is required?

  • Bachelor or acadamic diploma
  • 5 years of experience within the digital IT domain
  • Knowledge of retail is an advantage
  • Strong communication skills
  • Fluent in written and spoken English

What will you get?

  • €3,300 - €4,500 gross p/m
  • 38 hour workweek
  • 24 vacation days
  • No work on the weekend
  • Training on the job and training through Action L&D programs

What will you do?

  • 20% Meetings Digital Architect
  • 25% Meetings Product Owners
  • 25% Aligning Designs
  • 15% Validate test scenarios
  • 15% Validate technical designs

This vacancy has been created based on interviews with employees to help you get a realistic preview of the job.


As Digital Platform Analyst at Action you are the connecting link between the internal users of various technical platforms and the development team. When something needs to be improved you analyse what it needs to comply with. You speak to the users and ensure that you collect all the requirements. You propose this to the Digital Architect and the development team and together with them you decide what is possible within the time frame and budget. Eventually a new feature must be built and tested in a sprint of three weeks. Thereby you constantly discuss with the Product Owner, users, developers and testers. Besides, you keep track of whether the platforms are used for the right purposes and are implemented in accordance with the guidelines.


It is an enjoyable day when you go live after a sprint and everything runs smoothly in the way you have developed it.

A day is less enjoyable when you hear that it is actually not possible to build functionality within the deadline and you have put a lot of effort and time into it.

  • 08:00
  • 09:00
  • 10:00
  • 11:00
  • 12:00
  • 13:00
  • 14:00
  • 15:00
  • 16:00
  • 17:00
  • 18:00
    • Stand-up
    • Update mail
    • Lunch
    • Meeting Digital Architect
    • Interview Product Owner
    • Update mail
    • Analyse stories
    • Team meeting Digital
    • Aligning sprint
    • Lunch
    • Tuning sprint
    • Update mail
    • Update mail
    • Working on designs
    • Aligning designs
    • Project progress meeting
    • Meeting Digital Architect
    • Meeting Product Owner
    • Team meeting Development
    • Update mail

Firsthand experience

The marketing team would like to set up a summer promotion on the website. How do you deal with this?

Together with the Product Owner you determine what the promotion will involve and the time frame it should occur within. You collect the requirements and ensure that it is included in the planning. You participate in stand-ups and “refinement sessions” with the team.

You discuss with the Digital Architect what you should pay attention to and which requirements it should meet to maintain connections with other platforms. Subsequently you discuss with the developers whether everything is feasible within the available time. At every step you receive many questions so you discuss these points multiple times with different parties until you have found a solution that everyone is comfortable with.

You put this into a final overview stating what needs to be done, how it will be done and how much it will cost. This will be the basis of the three weeks sprint in which it will be realized. During the sprint, you keep the overview and remain the first point of contact for various parties.


The Action Academy offers diverse training modules through which you can further develop yourself. Programs are offered in-house for example in the field of leadership, communication and project management. In addition, external development and/or training possibilities are open for discussion.

Digital Platform Analyst
Project Manager

Working at Action

In 1993, two entrepreneurs opened a shop in Enkhuizen with the idea of offering a wide range of products at the lowest posssible price. That is what Action still does: making a difference by offering a surprising, ever changing range of products at a low price. Action has more than 1,300 shops in seven countries with more than six million customers per week and is a fast-growing non-food discounter in Europe.
  • International HQ in Zwaagdijk
  • Active in 7 countries
  • 36% / 64%
  • Average age 36
  • 17.147 employees in NL
  • 50.000 employees worldwide


Maudy (33) - Product Owner

Why did you decide to work for this company?
Because I liked the Action brand name and the shops. In addition, it was clear that digitally Action was a fledgling company and I thought it would be a great challenge to contribute in building up the company. A sort of start-up within a large existing organisation.

What was your previous job?
Product Owner at the online supermarket Picnic.

What do you do in your spare time?
Doing fun things outdoors.

Laura de Man (30) - Social media specialist

Why did you decide to work for this company?
Prior to this, I also worked in retail and that really appeals to me. I was ready for a challenge and wanted to work for a large company. I like the fact that Action has so many plans for digital growth.

What was your previous job?
Social media marketeer bij CoolCat.

What do you do in your spare time?
I love to discover new restaurants in Amsterdam, sports and traveling.

Sylvia Appelman (26) - E-mail marketeer

Why did you decide to work for this company?
I thought it's really interesting to work on the next steps Action want to take in digital development. It was clear to me that there is a lot more to develop and I wanted to be part of this challenge. A company with dedicated people, every day is different and to add to that it’s just around the corner from my house.

What was your previous job?
Social Media Specialist at Geheim van de Smith.

What do you do in your spare time?
I like sports; I bootcamp and football a lot.

Richard Lendvai (51) - Manager IT Projects & Portfolio

Why did you decide to work for this company?
The energy at Action is tangible. Everyone is busy but at the same time they take time to help you, it’s a people company. Action has great ambitions and there are numerous energizing challenges on the portfolio.

What was your previous job?
Responsible for a company in the broadcasting industry.

What do you do in your spare time?
I love running and cycling. I also like going out and eating with friends.

Jens Burgers - IT Director

Why did you decide to work for this company?
I love working in a fast changing environment. Because Action is growing so rapidly, the organisation and it's supporting technology have to be continuously adapted. In this job, I am responsible for determining and carrying out the IT strategy. In particular, I found the entrepreneurial spirit and sense of purpose appealing.

What was your previous job?
Director Customer Center for Public and Health at Atos Benelux and the Nordics.

What do you do in your spare time?
I enjoy taking pictures, skiing and enjoying culinary delights.

Bart Sikkema (34) - Digital Marketing Manager

Why did you decide to work for this company?
Wonderful challenge to set up the digital services within Action. A start-up within the fastest growing retailer in Europe.

What was your previous job?
Digital Shaper at Applified.

What do you do in your spare time?
I like sports, traveling, listening to music.

Interesting job?