CRM Data Analyst

Action Zwaagdijk

What is required?

  • Experience as a CRM Data Analyst in an omni channel environment
  • Background in quantitative analyzes and new technologies
  • Working with complex data and the ability to present this easily
  • Ability to work in self-managing teams
  • Experience with various analysis tools

What will you get?

  • €3,300 - €4,100 gross p/m
  • 38 hour workweek
  • 24 vacation days
  • No work on the weekend (reachable by phone on an incidental basis)
  • Training on the job and training through Action L&D programs

What will you do?

  • 70% Making data insights and analyzes
  • 10% Data management
  • 10% Create data strategy
  • 10% Meetings and schedule

This vacancy has been created based on interviews with employees to help you get a realistic preview of the job.


As CRM Data Analyst you analyse all Action incoming client data. You use the data to make client profiles. You use then these to find out what sort of clients there are, what they buy and where they buy it. You use analyses that can be used to ensure the right products get to the right clients. You investigate what data you still need from clients and what is the best way to collect this.

You receive orders from the head of CRM, but there is plenty of scope for own initiative.


Head of CRM
Kirsty Montgomery

An enjoyable day is if I discover something as a result of my analyses that I had not thought of earlier.

A less enjoyable day is when I have one meeting after another.

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Firsthand experience

You have been asked to analyse the data for the summer promotion on the website? How do you proceed?

You first look what data needs to be acquired. Once that has been decided, you tag the incoming data so that you can analyse it more easily afterwards. You look at the way email addresses come in as a result of the promotion, and see if they are qualitative emails. Once this has all been discussed with the CRM team and everything is ready, the promotion goes live.

After three months, you look at the first results and analyses you have received about the client from this new data.


The Action Academy offers diverse training modules through which you can further develop yourself. Programs are offered in-house for example in the field of leadership, communication and project management. In addition, external development and/or training possibilities are open for discussion. In this position, you can specialise in Digital and Data focussed marketing. Depending on your ambition, you can also have other digital positions.

CRM Data Analyst
Senior CRM Data Analyst

Working at Action

In 1993, two entrepreneurs opened a shop in Enkhuizen with the idea of offering a wide range of products at the lowest posssible price. That is what Action still does: making a difference by offering a surprising, ever changing range of products at a low price. Action has more than 1,300 shops in seven countries with more than six million customers per week and is a fast-growing non-food discounter in Europe.
  • International HQ in Zwaagdijk
  • Active in 7 countries
  • 36% / 64%
  • Average age 36
  • 17.147 employees in NL
  • 50.000 employees worldwide


Maudy (33) - Product Owner

Why did you decide to work for this company?
Because I liked the Action brand name and the shops. In addition, it was clear that digitally Action was a fledgling company and I thought it would be a great challenge to contribute to building up the company. A sort of start-up within a large existing organisation.

What was your previous job?
Product Owner at the online supermarket Picnic.

What do you do in your spare time?
Doing fun things outdoors.

Laura de Man (30) - Social media specialist

Why did you decide to work for this company?
Prior to this, I also worked in retail and that really appeals to me. I was ready for a challenge and wanted to work for a large company. I like the fact that Action has so many plans for digital growth.

What was your previous job?
Social media marketeer bij CoolCat.

What do you do in your spare time?
I love to discover new restaurants in Amsterdam, sports and traveling.

Sylvia Appelman (26) - E-mail marketeer

Why did you decide to work for this company?
I found it really interesting to work on the next steps Action want to take in digital development. It quite soon became clear to me that there is a lot more to develop and I wanted to be part of this challenge. A company with dedicated people where every day is different and to add to that it’s just round the corner for me.

What was your previous job?
Social Media Specialist at Geheim van de Smith.

What do you do in your spare time?
I like sports; I bootcamp and football a lot.

Richard Lendvai (51) - Manager IT Projects & Portfolio

Why did you decide to work for this company?
The energy at Action is tangible. Everyone is busy but at the same time they take time to help you, it’s a people company. Action has great ambitions and there are numerous energizing challenges on the portfolio.

What was your previous job?
End responsible for a company in the broadcasting industry.

What do you do in your spare time?
I love running and cycling. I also like going out and eating with friends.

Jens Burgers - IT Director

Why did you decide to work for this company?
I love working in a fast changing environment. Because Action is growing so rapidly the processes , organisation and supporting technology have to be continuously adapted. In this job, I am responsible for determining and carrying out the IT strategy. In particular, I found the entrepreneurial spirit and sense of purpose appealing.

What was your previous job?
Director Customer Center for Public and Health at Atos Benelux and the Nordics.

What do you do in your spare time?
I enjoy taking pictures, skiing and enjoying culinary delights.

Bart Sikkema (34) - Digital Marketing Manager

Why did you decide to work for this company?
Wonderful challenge to set up the digital services within Action. A start-up within the fastest growing retailer in Europe.

What was your previous job?
Digital Shaper at Applified.

What do you do in your spare time?
I like sports, traveling, listening to music.

Interesting job?